News:

Turn the government into a customer

PAUL RIVETT
Special to Globe and Mail Update
Published Wednesday, Mar.02, 2011 6:00 AM EST

If the Government of Canada is not on your list of potential customers, you may want to re-think your sales strategy.
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Use Mail to Get Your Phone to Ring

The idea behind the marketing for Spring-Green Lawn Care seems simple enough: Send customers a letter, and they just might try a number. So, each year the company kicks off a highly personalized direct mail campaign.  learn more...

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